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How Doctors get more clients with Google Ads
Google Ads is one of the most effective marketing channels in online marketing. Of course, Google Ads is also interesting for Doctors and Doctors firms. However, many Doctors firms are reluctant to rely on this marketing channel. Too expensive, too inefficient, not the right client requests. And it’s true: Google Ads (and Microsoft Bing) on topics related to legal advice and Doctors firms is relatively expensive.
Online marketing for Doctors
The broad topic and the associated number of search terms and target groups makes it complex to distinguish relevant search queries from irrelevant ones.
In addition, the search for the right Doctors firm and the right Doctors can take some time. The so-called customer journey can therefore be long and winding, which also does not make it easier to align the advertising campaigns.
In view of these challenges, many Doctors firms still do not really dare to use Google Ads for Doctors firm marketing.
This is a missed opportunity, because if you use Google Ads precisely tailored to the needs of your own Doctors firm, it can be enormously efficient.
PPC Management
- Landing pages
- Campaign Structure
- Ad copy
- Keywords
- Ad Tracking and retargeting
For more potential clients on your website
We will find your clients in every city for every area of Doctors.
We ensure maximum visibility of your Doctors firm when potential clients are looking for topics and help in your area of Doctors.
Every day many people search Google for a Doctor in your city. Through search engine optimization and placing an ad on Google Ads, you can draw the attention of these potential clients to your Doctors firm and win them over as new clients.
Adapt to the behavior of your clients and be present online at all times.
Become the No. 1 Doctors firm in your city
Search engine optimization is also of great importance in online marketing for Doctors and Doctors firms. We ensure that your Doctors firm’s website is optimally found by Google and that you gain more clients through your Doctor firm’s website.
Every day, thousands of people search Google for a Doctors in their city and area of practice.
By placing an ad on Google Ads, we draw the attention of these potential clients to your Doctor’s firm when it really counts. At the moment of the search. This is how Google Ads becomes your best channel for client acquisition.
Why Google Ads for Doctors ?
“With Google Ads, your digital advertising will appear on Google at the precise moment a potential client is searching for your area of Doctor and expertise. There is no more efficient way to grow your practice.”
Keywords that will make your phone ring!
You can put your online client acquisition via Google AdWords for Doctors and Doctor firms in our hands with peace of mind.
For you, clicks are costs that arise with advertising on Google. To keep these costs as low as possible, we optimize your campaign for keywords that generate qualified calls and contact requests.
Due to our focus on Doctors, we know exactly which search terms deliver the best results for the respective area of Doctor. The pool of terms we already use is continuously optimized through analysis of the campaigns and further investigations (so-called “keyword research”).
Targeted strategies for effective client acquisition
If you choose us, you will not only receive effective Google AdWords campaigns for your Doctor firm, but also a partner who will help you to understand Google AdWords for Doctors & Doctor firms and the digital marketing world, ongoing information on the competitive situation and helpful tips to increase your website effectiveness.
A successful campaign via Google AdWords for Doctors & Doctor Firms requires an understanding of your needs. Our package for supporting AdWords campaigns for Doctors and Doctor firms therefore also includes close personal support.
Optimized Landing Pages
Optimizing each landing page’s content and layout increases client contact conversions and maximizes the value of the clicks. Conversion rates on PPC ads increase when the landing pages are customized to the ad copy and designed to make it easy for visitors to contact the Doctor firm. The more relevant these pages are to the search query, the more likely they are to capture the conversion. We create the PPC campaigns so that each ad group leads to a relevant landing page, thereby increasing the likelihood of visitors contacting the Doctor firm.
Why AdWords works
- Perfect timing : You reach clients exactly when they are looking for a Doctors.
- Maximum flexibility : You can stop, pause or reactivate ad serving at any time.
- Optimization : Based on the measured results, the campaign can be continuously optimized according to your specifications.
- Performance for money : You only pay when a user clicks on your ads. The mere display of the ads is free of charge.
- Optimum cost control : You can decide for yourself how much you want to pay per click and how high your daily or monthly budget should be.
- Full transparency : You know exactly how much you spent on the campaign and how many client contacts it generated.
- No waste coverage : You can specify exactly which search terms, in which target region, on which end devices and at what time of day and time your adverts should appear.
The number of competing campaigns is usually very high for Doctors, as many Doctor firms have recognized the great potential of Google AdWords. In large cities and for search terms from legal areas such as labor or criminal Doctor, click prices of more than five euros are therefore not uncommon.
Google AdWords for Doctors & Doctor Firms
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